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Beyond Internet Gaga

on Tue, 10/25/2016 - 12:53

(Pinned at top until June, 2017.)

For a time in the mid-1990’s I was an analyst at Forrester Research, in its Network Strategy Service. Last week's Distributed Denial of Service attack waged against Dyn recalls a report I wrote that I still consider groundbreaking.

I asked George Colony, CEO/Founder of Forrester, if I could reproduce it here because I believe the technique I used — called scenario building — is a credible way for businesses from startup to global to generate useful insights about risk, and opportunity.

I wrote this in early 1995. It is easy to forget how rudimentary your